Brand image, which means perception.(Perception) of consumers toward branded by a linkage of the data associated with the brand (brand association), which is contained in the memory of consumers.
Brand image refers to the perception (perception) of consumers with the brand, with the result of the linking of the data associated with the brand (brand association), which is in memory of the consumer.
The brand image of that perception.(perception) towards the brand from the linking of information related to exchange goods (Brand Association). Which is in memory of the consumers.