Table 4.3.2 found that the average level of reviews the marketing mix of product, customer, services that affect the decision to choose small. (Boutique Hotel), of foreign tourists in the old city, Amphoe mueang, Chiang Mai by level, see Overview (Agree) is equal to the Mean value and Standard Deviation equal to 3.85 by 0.50 issues affect the decision to renew a boutique hotel services, foreign tourists are issues of highest Cleanness the Mean value is equal to the hotels Standard Deviation equal to 0.75 4.05 wait.Ngalong rooms/Facilities in hotels is having a value equal to the Standard Deviation Mean 3.92 equal to 0.75, Accommodation issues and Known Mean value is famous is equal to the Standard Deviation equals 3.92, 0.71 of the rooms is beautiful condition issues have a value equal to the Standard Deviation Mean 3.84 equal Size rooms/0.81, issues of hotels have Standard Deviation equals the Mean value equal to 3.71 and Have many issues level of 0.88 accommodation has a value equal to the Standard Deviation Mean 3.65 equal to 0.81, respectively.
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