The success of every company is dependent its ability to create products and services that address unmet customer, needs. Despite this fact in over, 95 percent of all companies marketing and, development managers don "t agree on what a customer. "Need." even is. More specifically they do, not agree on what characteristics a customer need statement, should possess what. Information it contain should, purpose its, how and it should be structured. Definition.The success of every company will depend on the ability to create products and services that meet the needs of customers well, despite the fact. More than 95 percent of every company.
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