AbstractAccording to the dictionary meaning of the word "coffee" refers to "the coffee maker from the coffee beans roasted coffees each new" (new words dictionary volume 3 Royal Institute), fresh coffee. Food, beverages, classified as a category that has long been a favourite from the general public, most often referred to as understandable as a mix of iced coffee is frozen after making finished due to weather conditions in the country, there are Thai hot weather almost all year round, thus making the General people drinking freshly brewed coffee, selection of popular. The yen to help reduce appetite is better. Moreover, drinking a refreshing feeling of coolness mixed with the smell of coffee that smells different from other types of coffee, coffee, coffee powder, antique finished, thus making people love the taste and the aroma of freshly brewed coffee can. In the first era, we will see fresh coffee sells only in luxury hotels, but at present we can see fresh coffee shop in the Mall. At the airport, as well as on the road almost everywhere even in the fresh market or flea market business, fresh coffee, it is economic growth that the market is quite competitive in the country, Thai. Fresh coffee business, therefore it is necessary to study and plan operations carefully to succeed in particular target market. Upper level shopping malls, airports, because there must be a relatively very high investments.
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