So this time the research has studied the nature of the problem that is occurring, and analyze the factors that influence the decision. Choose to use the services, retail stores, crafts, and tourists of Thailand. In the business district, shopping, souvenirs, Chiang Mai Province. By relying on the concept of service and service business and retail business concepts used in the study and analyze the data to format the distribution of retail shops in Chiang Mai handicrafts that are effective in attracting tourists to Thailand, even more services. By a conceptual framework for research, as shown in picture 1.
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