There is a cultural and social change occurs in both positive and negative aspects in the area of tourism: To increase income, occupation and education of villagers. Negative part is causing the distortion of the cultural distinctiveness.Regulation of the society and the revenue concentrated occurs only in the group who have the influence and power over financial. The villagers have a good attitude towards tourism development and accept the changes that occur because of the importance of economic benefits that have been.For the situations in each area are found the tour format.Responding to the needs of tourists with natural and cultural resources in the area as a base to develop the entrepreneurship. State agencies and community organizations that have a role group to manage tourism in an area different from the people in the lower class who have relatively little involvement, which often are in a position of labour and tourism. In addition, the current lack of sustainable tourism and climate change as an area degraded because of tourism in each area experienced a decrease in the number of problems for both business and leisure travelers. Tourism market competition both in and outside the country. Degeneration of the tourism resources in the area and the constraints of budgets and policies promoting tourism that is not continuous.Tourism management Travelers have an average opinion towards the personnel management in a very reasonable level. While the venue management and event management in suitable areas, intermediate, which shows how to manage tourism in an area of the province Chiang Rai to the lack of readiness to accommodate tourists. This is currently focused on the use of natural resources and the culture of the community in the area, is just a public relations tool to tourism tourism activities due to lack of support, which should also promote recreational activities for a wide variety of attractions, and is consistent with the context พื.T the best reviews withstand the changing culture and society. The majority of travelers still have the impression that social conditions are simple and considerate of the community in the area, as well as the harmony between tradition and modernity. By want to maintain the cultural inheritance of this contemporary, however, travelers are feeling?Impressed by the social change that is expressed by treating such travelers have lot of interest from tourists and not sincere in serving.However, the effects that occur may occur according to the development. Changes.The social, economic, cultural exchanges and learning different modern development, it could not conclude that the changes that occur are caused by tourism development alone. But there are factors in strength of a community within a community is determined that these effects will occur or do occur, how much so in developing tourism in the area, it is necessary to give priority to the social and cultural context of the community. To create opportunities for the participation of the community Praising man Shu traditional culture by promoting learning and the ongoing inheritance. To make money, heavy and proud identity, knowledge and understanding of the principles of sustainable tourism development, including the promotion of income distribution to occur fairly in order to prevent negative effects that may occur.
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