This paper focuses on the consumer’

This paper focuses on the consumer
’
s doppelganger effect, the inclination of consumers to intentionally mimic other individuals
’
consump-
tion behaviors. Taking a role model perspective, we look at the inclination of Israeli teenage girls to resonate with role models with whom
they have unidirectional (study 1;
N
=152) and bidirectional (study 2;
N
=343) relationships. The
fi
ndings demonstrate that consumers
’
doppelgangers have a strong inclination to intentionally emulate other individuals
’
consumption behavior when they perceive them as
consumer role models, an assessment that is rooted in their view of these individuals as relevant. The contributions of this research relate
to the study of mimicry, role modeling, and family consumption.
Copyright © 2013 John Wiley & Sons, Ltd.

ผลลัพธ์ (อังกฤษ) 2:

This Paper Focuses on The Consumer
'
S Doppelganger Effect, The inclination of Consumers to intentionally mimic Other Individuals.
'
Consump-
tion behaviors. Taking a role Model perspective, We Look at The inclination of ½ TEENAGE Girls to Resonate with role models with whom.
they Have unidirectional (Study 1;
N
= 152) and bidirectional (Study 2;
N
= 343) Relationships. The
fi
Ndings demonstrate that Consumers
'
doppelgangers Have a strong inclination to intentionally emulate Other Individuals.
'
When they perceive them As consumption behavior.
Consumer role models, an Assessment that is rooted in their View of these Individuals As relevant. The contributions of this Research Relate
to The Study of mimicry, role Modeling, Family and consumption.
Copyright © John Wiley & Sons in 2013, Ltd.