This paper focuses on the consumer
'
s, doppelganger effect the inclination of consumers to intentionally mimic other individuals
'
-
, consump tion Behaviors. Taking a role, model perspective we look at the inclination of Israeli teenage girls to resonate with role models. With whom
they have unidirectional (Study 1;
= N 152) and bidirectional (Study 2;
= N 343) relationships. The fi
.Ndings demonstrate that consumers
'
doppelgangers have a strong inclination to intentionally emulate other individuals
'
consumption. Behavior when they perceive them as
consumer, role models an assessment that is rooted in their view of these individuals. As relevant. The contributions of this research relate
to the study of mimicry role modeling, and family, consumption.
.Copyright © 2013 John Wiley, & Sons Ltd.
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