History of Auntie Anne'sAuntie Anne's birth by Mrs.Anne Beiler (Ann Weller binaries) in the State, Pennsylvania United States. Central restaurants Group Limited (CRG) has brought people to taste Thailand for the first time in April. The Central Plaza ladprao 2541 year first until today.Auntie Anne's is the market leader in soft pretzels in the countries of Thailand, under the concept. "Delicious, with a unique" (the Uniquely Delicious). With the goal of creating maximum satisfaction to our customers (Customer Satisfaction) with the pretzels recipe only yellow and recommend to customers within 30 minutes, currently it has over 100 branches across the country.Auntie Anne's strategy by taking into consideration the needs of the consumer, and there is a continuous survey behavioural. The strategy emphasizes creating a variety of new products to add to the choice to consumers is always present. In the year 2012, Auntie Anne's, so Product Innovation, under the Theme "x2 Happiness" happy for you than Auntie Anne's flock as well throughout the year, which was accepted, and Auntie Anne's country Thailand also implemented marketing strategy careful communication to consumers through a comprehensive marketing tool. (IMC), as a result, have received prestigious awards from Auntie Anne's Inc. USA and 14 awards. Over a period of 2 years in operation in the country, Thailand.
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