In response to your CRM Program is one important strategy, Loyalty. Loyalty Program work by understanding customers through data storage customers, such as gender, age, income, etc., as well as information on spending purchases of goods, services, Whether it is the frequency in which the item is purchased. Spending on buying each item or even spending time in total, so we put more sort and analyze it to understand behaviors. Characteristics and preferences of the customer, then the customer segmentation, filtering, ensuring that the group is a regular customer who are likely to spend with our brands and generate revenue for the company or customer group, which is a one-time customer purchased the items at least so that we can manage the relationship with each client appropriately. Whether it be customer incentives, with the brand, increase, or maintain the customers brand, a long by promotion, reward loyal customers, etc.
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