The dynamic of innovation and technology spread. Successful results have been realized under. The scope of the company technology management must understand the dynamic technological innovation by the important basic concepts of management technology is The Technology S-Curve, which demonstrate the characteristics that affect innovation, operations, technology, however, since the initial phase (introduc.Tion), development (improvement) and full growth phase (maturity) (Abernathy and Utterback 1978) by Christensen (1992) tested the limits of The conceptual framework used in S-Curve as a mechanism for Technology companies in the development, planning, new technologies, innovation by comparison with.Thokno about that structure. Studies suggest that people who perform. Innovation is a competitive advantage that is the technology that is innovative about the elements that structure has provided opportunities for participants to. New business, while a study of the Loch and Sommer (2004) focused on innovation management in the environment that is constantly changing, where high levels of complexity, as well as the uncertainty that is not. Can be predicted by modelling a particular research issue in areas where there is a problem researchers have been understanding about the conditions that propel the action, excellent results. Under a learning heuristics compared to Selectionism The dynamic of technological innovation can also be found from the perspective of the impact on the company or industry and Tushnam Anderson (1986). technological innovation to test the competitive use of Christensen and Christensen and Raynor (1997) (2003), study on innovation that is causing the changes. Those who are in business and sustainable innovation will result. However, the company has a negative impact on the market with high competition, Adner (2002) link the innovative realization. Changes to the people who are in the same business strategy of the company at the price of those that continue to perform. Innovation and Dewar Dutton (1986) described the difference between Incremental and Radical innovation model in which Chandy and Tellis (2000). the effects of. Notice to current flow seemed commercially operated Many innovations are turning attention to the actions a Incremental innovation more. Additionally, Chandy and Tellis (1998) and Govindarajan and Kopalle (2004) found that the new technology bring success to the benefits for competitive advantage. Innovative operator will be willing to sell their products in the. Split (cannibalize sales). In education, to the success of the effort. In technology management is the extent to which innovation is visible in the concrete by the product or service that has been developed in order to bring to market Rogers (1995) found that the spread of innovations will have a faster rate. If there is awareness. That compares with an important relationship with the ability to adapt and less complexity and Loch Huberman (1999) studied the spread of technologies, both old and new technologies, 2 have been updated across a range of time because each technology found that m.External effects and has the status of a balance, such as the conditions that are defined by individual technology needs to be applied. Interruptions or changes dynamically The balance will be in the form of defined factors. The spread is interesting to consider the spread of innovations, from a marketing perspective. Join the growing point for innovation. The scientific, technical, and spread it to the market in order to create a new industry or creating a Radical change of the existing industry (Gjerde et al. 2000, Khalil 2002), such as a decade later scientific research knowledge about the genetic raw material at the molecular level to be used in industrial biotechnology (Betz 2003) Arora and Gambardella (1994) and is Nerkar Rothaermel (2000) and Paruchuri (2005) has discovered that the basic innovation in biotechnology lead to the success of the commercial companies which are important as well as the cooperation with companies in the pharmaceutical industry, founders.
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