This research is a survey research study, "factors influencing the buying life insurance through banks, krung Thai consumers in Bangkok," which has a purpose. Consumers in Bangkok, where the research is a survey research using questionnaires as a tool in research. The information is used to analyze the data. The number of 200 people, 100 percent of a random sample of. All complete data have been analyzed using the statistical program to analyze the value of frequency (frequency) percent (Percentage) points, the average (Mean) (Standard Deviation) analyzed the relationship between demographic characteristics, factors factors influencing buying life insurance through banks, krung Thai by using statistical test cross square (Chi-square).
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