Research Another factor in the decision to use the mobile network of people in the province. The purpose is to identify the factors in the decision to use the mobile network of people in the province. Study the use of public mobile network in the province. And study the relationship between personal factors and behavior Department uses the mobile network of people in the province to carry out research using the survey (Survey Research) collected by questionnaires from a sample of individuals in the province of 400 analysts. By determining the frequency, percentage, standard deviation. And the relationships were tested by Chi - Square Test and hypothesis testing using t-test and F - test (One - Way ANOVA) results showed that
: 1. The results of the individual factors of the respondents. found mostly percent female, 57.8 aged between 30-39 years, 28.8 percent is the highest educational degree or equivalent 47.8 percent of career civil servants / state owned 38.0 percent and income from work. between 10,001 - 20,000 baht per month, 31.0 percent
2. The results of the behavior of people using cellular networks in the province showed that most use a mobile network operator AIS, 56.0 percent, 81.5 percent have used the Internet. A form of prepaid service telephone network and a 58.5 per cent rate is between 301-500 baht per month, 27.0 percent
3. Analysis of the factors in the decision to use the mobile network of people in the province. Nakhon Si Thammarat found that users have a comment on the factors in the decision to use the mobile network of people in the province were at a moderate level. An average score of 3.43
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