Customer-Driven Marketing Strategy:Creating Value for Target Customers.Market segmentation.Dividing a market into smaller segments.With distinct needs characteristics or,,,Behavior that might require separate.Marketing strategies or mixes.Segmenting consumer markets.Segmenting business markets.Segmenting international markets.Requirements for effective segmentation.Segmenting Consumer Markets.Geographic segmentation.Demographic segmentation.Psychographic segmentation.Behavioral segmentation.Geographic segmentation divides the market into different geographical units such as nations regions states counties,,,,, Or cities.
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