1. The main products (core product) means that benefits are the basis for products that consumers will gain from direct purchases until satisfaction is expected, such as consumer purchasing the clock to use for viewing time.
2. actual product (actual product) refers to the characteristic shape of a product or service that is offered to the consumers that we looked or felt. The actual product is composed of five key features
2.1 quality (quality level), such as ice cream, a variety of delicious flavors, clean, safe, because public health certified by
2.2 characteristics or appearance (features) such as the ice cream looks different, such as a bar, a Cup is a cone shaped boxes containing comics in envelopes and boxes with colorful
2.3 design (style), such as ice cream flavors, each will have a mouthwatering. In consumed 2.4
The name of the product (brand name), such as branded wall is a famous brand is well known with consumers. Easy-to-remember
2.5. packaging (packaging), such as is stored in boxes with lightweight and secure PCs. Keep cool and comfortable to bring back consumers at home
3. Product control (augmented product) means a service or benefit that the buyer will receive alongside the purchase of goods, such as installation, maintenance, or service after purchase. Consignment. Lending & warranty
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