Malls are an easy and convenient addition to society. With the presence of multiple stores in the, same location consumers. Can buy their material needs and wants without leaving the single overarching structure.
Malls however are a symbol of,,, Materialism and are able to generate a wealth of capital simply by displaying itself as a social hub.Many corporations place their retail stores in malls because of the large numbers of people visiting malls on a daily, basis. Attractive window, greetings displays customer, special and mall sales all play a part in luring customers into spending. Money.
Malls often house well-established franchises eliminating competition, from small businesses. As malls, become largerThey reduce the customers' needs and desires for, stand-alone stores causing them to shop at malls where they are likely. To purchase items they did not intend and thus spend more money. By bringing together popular franchises, and chains malls. Show the consumer what they should want and buy in order to elevate their social status and appearance.
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