Indonesia is a very collectivist society, which means that they are often the highest priority in the group than in individual, family, extended family and the community are very important and are always placed above the individual or business. Collectivism is linked to the importance of personal relationships, and build relationships. When doing business in Indonesia, long-term relationships, trust, and familiarity is necessary. Personal contacts and networks important in business dealings, and will help you develop a successful business in Indonesia.
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