The theory involves the buying decisions
of consumers purchasing decision process (Schiffman & Kanuk, 1994, p. 659) refers to the process of buying products from two or more alternatives. Consumer behavior is determined in relation to the decision-making process. The psychological (SVG ideally knowledge) and physical behavior, buying activity is psychological. And physical, which occurred during a period of time. These activities resulted in the purchase. And buying behavior by others step in to buy (Kotler & Armstrong, 1997, p. 158) is the sequence of steps in the purchasing decisions of consumers.
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