- Is a mix of policies, procedures and strategies that have been performed by the organization to achieve unity of interacting with customers and to provide tools for finding information of customers, which include. Use technology to find new customers attractive and can help businesses increase profitability. Business process that is used to search and manage contacts with current customers and expected generally to use IT systems to help manage the CRM process that includes the collection, storage and use of. Information about the customer and interacted with the customers of each department in the organization. The main goal of making existing CRM is to enhance the services offered to customers and to use the information received from the customer contact for marketing to a target audience. The database must be accurate and up to date can be viewed by all departments involved clients with identifying the customer from the database because each customer has a Value unequal customers include customers first, customers. advocates and customers are repeat buyers. Koh procedures
- dealing with customers when a new client comes into the company, customers will need to register and customer relationship management (Customer Relationship Management: CRM) to store customer information into a database. like the name - last name, address, telephone number, fax, email, enabling the company to quickly and easily connect with customers or when customers notify any incoming able to answer back quickly as well. In addition, customers can check order history. And the delivery status of their product or service, allowing businesses to retain subscribers as well So, their Personal information should not be Passed Through Other organization for any and Public Benefit. - The goal of CRM is not. focus just on customer service, but also to collect behavioral data on costs and customer needs, and then to put those data were analyzed and used to benefit the development of products or services, including policy. Management The final goal of CRM development is to change from a consumer to a customer forever.
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