The first experiment.
to study higher value due to impact were divided into two sub IKEA experiment experiment 1A
.Comparison between IKEA goods to finished product assembly and IKEA that accompanies it, and experiments that 1B to compare products other than the IKEA
1A experiment participants were 52. A 20 people, the average age 19.9 years were divided into 2 groups, one who had assembled (Builders), which were assembled IKEA "Kassette Box ตามคู่มือ that IKEA." And, with no action assembly (Non-Builders), which will be IKEA "Kassette." Box who assembled and
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