For a brand that is genuine, it should show a standard consumer product services, not including a simulated lifetime warranty or service after the purchase. In order to reflect the true value of your brand.
For a brand that is authentic to show consumers that the standard of service that imitation products do not provide such a guarantee lifetime. Or post-purchase care services for a longer time. In order to demonstrate the true value of the brand.
For the brand that is genuine should show consumers the service standards, products such as imitation not lifetime warranty. Or service after purchase for a long time. In order to demonstrate the value of the brand, genuine.