For additional growth and stability of our company. We need to understand and access needs of most customers. Some companies that do not take into consideration the needs of the customer that wants nothing but to remove it, but the price of goods and services, with low prices. To attract customers, it is the wrong idea. From the study, it was found that most of the customers satisfied and to service the needs of its customers and itself, rather than deciding to buy an item, simply because their prices are simply cheap and there are also many factors that are an incentive to make these customers. Willing to to take out money out of pocket. So we need to learn and understand the basic factors of the various needs of our customers, these customers need anything from the company.An example of what a company should take into consideration.-Customer service, all with the expectation that they will receive the best service and meet their needs. Therefore, The company can point to is customer service. Match what the customer wants. Companies need to understand and listen to what customers do or on what customers want, and with the least amount of mistakes.-Simplicity. What cause the majority of the customers canceled purchases of goods or services from the company, are born from the frustration and complexity of the trading system together. Therefore, the company should create or update the system in dealing with simplicity. Therefore, in order to give comfort to the customers they have.-To assist and to back up many times a company's services or products, mainly as a result of customer frustration occurs. When this happens, and what companies should do the most, not to find out the cause. why an error occurred, but should listen to the customer and provide an explanation to customers that there will be a way to fix this problem and how to correct the error during their more rapid (PAL strategy 2015).
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