Start the operation from the study and analysis of market needs and adopt a written business plan, which consists of a marketing plan. Action plans, financial plans and risk management plans with the scope of the analysis of the 5 years that the analysis that the market fresh straw mushroom exports of Thai open new markets that have never done it before. Demand forecasts are sent to Europe at 32.565 tons per year and when various marketing factors analysis. Taken to placing marketing strategy by positioning it is obvious in the freshness of green and straw mushroom product packaging make it an item of Value-based pricing is at 3 baht/bag and then finding sufficient production capacity to the demand by comparing the choice between producing inside the room.Loppatibat the Department of chemistry, Faculty of engineering, Chulalongkorn University, converted to commercial use, and to outsource. External plant summaries. To outsource is a good choice over all in the capacity and production costs. After that, he calculate financial worthiness analysis NPV values come out at 677, 814.54 baht value IRR value% 2-year Payback Period 139.32 and when further analysis has found that the ratio of net income and sales are likely to conclude that it increasingly expedient to invest. Finally, risk assessment, which may occur in the business and manage the risks associated with the impact of violence.
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