Howard Schultz was born in New York City Brooklyn in 1953 and raised in the Bay View neighborhood housing for people with low income. Young parents Schultz menial daily and living miserably. After his father broke his ankle and could not work anymore Carter. With conditions without health insurance coverage or benefits of any kind. His family has enough income to buy food just survive from day to day. Only
during high Schultz outstanding athletic skills and receive an athletics scholarship to study in the University of Northern Michigan in 1971 and a graduate degree in journalism. During college, he worked as a salesman at Xerox Corporation, later in 1979, he worked in management positions at Hummer Plast. Which is a manufacturer of coffee machines and a pulp from Sweden
that Hummer Plast. Schultz struck the small company sells coffee beans. In Seattle, where Starbucks was buying a company producing espresso from Hummer Plast consistently continued. With a thirst for knowledge, he would fly to Seattle, to recognize Starbucks yourself. Starbucks was founded in 1971, sells freshly roasted coffee beans, tea, spices, and a good quality for all types of coffee. There Schultz met Jerry Baldwin and Gordon Bauman Schwarzenegger makes Siegel, founder of Starbucks. He was caught up in a realm of enchantment of the world coffee pull up. Schultz still remember the first step into a Starbucks. "It sounds a little dream about the impossible anyway. But when I walked into the store the first time I felt like home. It is inexplicable, but I feel like being in a special place in what was said to me, "
a year later. Schultz joined Starbucks as director of retail sales and marketing division in 1983, then move to purchase the product. What he found at a coffee shop in Milan, Italy, made his enlightenment clarify the relationship of the man with the coffee and cafe. Coffee is not just coffee but also a place to meet people in the community. He wanted to create a place where the atmosphere is at Starbucks. Schultz does not hesitate to extend this idea to get to know the founder. With the belief that this is the way to the future of Starbucks. But no one is enthusiastic about his players splendid idea. Schultz remained steadfast until they let Schultz opened the coffee shop in the area of new stores in the Seattle area. The coffee shop will be successful overnight. The founders did not think that this is the direction they want to go,
Schultz left Starbucks in 1985 to pursue his dream of opening a coffee shop called Il Jim Orr's Lake (. il Giornale - a trip), a popular restaurant, but it still lacks the funding to expand business as it was intended. Two years later, Alec Baldwin and Bauman Burger shop selling Starbucks first store in Seattle's Schultz to give money to other businesses. And with the help of investors in the Seattle area. Schultz was able to acquire such a store at a price of 3.8 million dollars, he combined this with his store and called it, Starbucks Coffee Asia Trapani
HowardSchultz during that period. A coffee shop that sells only high quality coffee, but has not been widely popular in the United States. But Schultz continues relentlessly. He added, with a menu offering fresh coffee alongside conventional espresso, cappuccino, latte, iced coffee and Mocha and dedication create pleasant atmosphere for customers to feel relaxed. Perfect for a party with friends and indulge yourself in a favorite coffee
as Starbucks going forward. Schultz's commitment to the one thing that never changed. His staff will have to be treated with dignity and respect. Along with the benefits, When retrospective of his childhood at his father without any health insurance or welfare. Which he has a direct impact on the adverse effects caused to the family. He wanted to be a party to, that others have suffered badly off as they ever were. He added health benefits to all employees, including a stock dividend. The results of the organization dedicated to encouraging people to work and raise customer service levels, making Starbucks has a turnover rate of less than half that most businesses in the fast faced. Schultz was recognized and hailed the rapid growth of the company due to deliver benefits such employees
will grow more than anyone to keep up in the 1990s to this day, Schultz keeping the main goal. His "Every cup of coffee is to provide great service. And creating a company with soul, "the Starbucks coffee is king of the world. There are stores to 20,891 stores in 62 countries, despite an overwhelming success. He also adhere to the values that they held since the beginning. Compliance with its employees and the community with dignity and tenacity to treat this as a unique culture of Starbucks.
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