The standard story of business has

The standard story of business has at
least four flaws.
I'm going to talk about three of them in
this video and
save the fourth one for
the next one.
The first flaw is that business is not
just about economics and the money.

Business is not just about profits.
This gets dressed up sometimes as, the
purpose of any business is to maximize
profits for shareholders.

The purpose of any business is to
maximize profits for shareholders.
The best example I can give you of this
is to say, well.
You know,
I need to make red blood cells
to live.
I, I think I'm on pretty safe scientific
ground there.

But making red blood cells isn't the
purpose of life.
Every business has to make money.
It,
it doesn't matter if you're for
profit or not for profit, you've gotta
pay the bills.
You gotta have some way to generate cash.

But it doesn't follow from that, that
that's the purpose of the business.
And furthermore business is part of
society.

It's not some isolated activity that's
just about money and profit.
I've known a lot of entrepenurs in my
life.

I've had a lot of students that have
started business's, some of whom I hope
you will meet.
Most entrepreneurs
I know don't start a
business just because they want to make
money and profits.
Yeah there are a few.

Most entrepreneurs start a business
because they're absolutely on fire about
something.

And it doesn't matter whether you're Bill
Gates and Steve Jobs, on fire about this
personal computer.

Revolution or a friend of mine who starts
a car radio business who's on fire about
being able
to bring really good music to
people when their in their car.
Their trying to make their lives and the
people they know,
their trying to make
their lives better.
That's where business get its purpose.
Its not just about money and profit.

Don't misunderstand money and profits are
important but purpose is something else
and I think we forgot that real story
certainly is.

The second flaw goes all a bit like this.
You know
If I tell somebody I teach business
ethics, which I do.
they,
they have to manage not to laugh.
Or they say things like, yeah.
Business ethics, a oxymoron.
Two words that are contradictory,
like,
jumbo shrimp.
Or, or, or, or they tell you some joke.
I think I've heard them all.
I didn't know business had ethics.

It must be a short course.
Must be a theoretical subject.
There's this idea in the dominant story
that business on the one hand,
ethics on
the other and they don't mix.
My experience is really very different.

Most business people I know actually want
to and actually do act ethically and act
with integrity.

They want to do the right thing.
They're no different than you or I.
They don't automatically walk in the door
of their businesses.

And become, you know, g, sort of greedy,
and only care about money.
So this idea that business and ethics
are
separate is a deeply problematic idea in
the old story.
Well, so it's more than about money and
profits.

Business and ethics need to be connected
and the third flaw.
The third flaw is this idea that people
are simple,
they're motivated by money
and self interested.
One of my favorite management theorists
was a guy name Harry Levinson.

He was kind of a crusty old guy, used to
hang out at the Harvard Business School a
lot.
And he would ask executives,
whats the
way most people are assumed to be
motivated in most companies?
And they would say,
you know rewards and
punishments are carrots and sticks.
And he would go and draw a picture that
looked like this.

Only hopefully a little bit better than
this.
I have a daughter who is an artist who
got absolutely none of her ability from
me.

Which I'm proving.
Okay, so, just so you know, this is the
carrot on this side and this is the stick
over here.

And Levinson would say, okay, what animal
is in the middle of that?
And people would say, as they still do, a
jackass.

And Levinson would say, maybe human
beings are slightly more complicated than
jackass's.
And it's a little worse.

When you start treating people this way,
as if rewards and punishment are the only
thing that matters.

They start nosing for the carrot and
trying to avoid getting hit with the
stick.
In short you turn them into jackasses.

Human beings are complicated.
We're complex creatures.
Money's more than about profits.
It's about purpose.

Business and ethics have to be connected,
and human beings are complicated.
We need to use those ideas to build
a new
story of business and there's one more
about globalization, which I'll talk
about in the next video.

I want you to think about the
organizations you're involved with, maybe
they're business schools or religious

organizations business's or schools or
civic groups or governments.
What's their purpose?

Do they act on that purpose most of the
time?
Is that purpose ever misunderstood?

Let's have a conversation about purpose
and its important role.

ผลลัพธ์ (อังกฤษ) 2:

Story of the standard business has at
Least Four flaws.
I'm going to Talk About Three of them in
this Video and
Save the Fourth one for
the next one.
The First flaw is that business is not
just and Economics About the Money.

Business. is not just About Profits.
this Gets dressed up sometimes as, the
purpose of any business is to Maximize
Profits for shareholders.

The purpose of any business is to
Maximize Profits for shareholders.
The best example I Can give You of this
is to Say,. well.
You know,
I Need to Make Red Blood cells
to Live.
I, I Think I'm on pretty Scientific Safe
Ground there.

But Making Red Blood cells is not the
purpose of Life.
Every business has to Make Money.
It. ,
it does not Matter if You're for
profit or not for profit, You've gotta
pay the Bills.
You gotta Way to Generate Cash Some have.

But it does not follow from that, that
that's the purpose of the business. .
and Furthermore business is Part of
Society.

It's not Some isolated Activity that's
just About Money and profit.
I've Known a Lot of Entrepenurs in My
Life.

I've had a Lot of students that have
Started business's, Some of whom I. Hope
You Will Meet.
Most Entrepreneurs
do not know I Start a
business just because they Want to Make
Money and Profits.
Yeah there are a few.

Most Entrepreneurs Start a business
because they're absolutely on Fire About
Something.

and it doesn '. T Matter whether You're Bill
Gates and Steve Jobs, on Fire About this
Personal Computer.

Revolution or a friend of Mine Who starts
a Car Radio business Who's on Fire About
being Able
to Bring Music Really good to
people when their in their Car.
their trying to Make their Lives and the
people they know,
their trying to Make
their Lives better.
That's where business Get ITS purpose.
Its not just About Money and profit.

Do not misunderstand Money and Profits are
important but purpose is Something else
and. I Think we Forgot that Real Story
certainly is.

The second flaw goes all a bit like this.
You know
If I tell Somebody I teach business
Ethics, which I do.
they,
they have to Manage not to Laugh.
Or they Say Things like. , yeah.
business Ethics, a oxymoron.
Two Words that are contradictory,
like,
Jumbo shrimp.
or, or, or, or they tell Joke You Some.
I Think I've Heard them all.
I did not know had business Ethics. .

It must be a short course.
Must be a theoretical subject.
There's this Idea in the Dominant Story
that business on the one Hand,
Ethics on
the Other and they do not Mix.
My Experience is Really very different.

Most business people I. Want actually know
to actually do and Act Ethically and Act
with integrity.

They Want to do the Right Thing.
They're no different than I. You or
They do not Automatically Walk in the door
of their businesses.

and Become, You know. , G, sort of Greedy,
and only Care About Money.
So this Idea that business and Ethics
are
Separate is a deeply problematic Idea in
the Old Story.
Well, so it's more than About Money and
Profits.

business and Ethics Need to be Connected.
and the third flaw.
The third flaw is this Idea that people
are Simple,
they're motivated by Money
and self interested.
One of Management theorists My favorite
was a Harry Levinson NAME Guy.

He was a crusty Old Kind of Guy, used to.
Hang out at the Harvard Business School a
Lot.
and He would ask executives,
whats the
Way Most people are assumed to be
motivated in Most companies?
and they would Say,
You know rewards and
punishments are carrots and sticks.
and He would Go and. draw a picture that
looked like this.

Only a Little bit hopefully better than
this.
I have a Daughter Who is an Artist Who
got absolutely None of Her ability from
Me.

Which I'm proving.
Okay, so, just so You know,. this is the
Carrot on this Side and this is the Stick
over here.

and Levinson would Say, okay, what Animal
is in the MIDDLE of that?
and people would Say, as they still do, a
Jackass.

and Levinson would Say, maybe. Human
Beings are slightly more complicated than
Jackass's.
and it's a Little worse.

When You Start treating people this Way,
as if rewards and Punishment are the only
Thing that Matters.

They Start nosing for the Carrot and
trying to Avoid Getting hit with the
Stick. .
In short You turn them Into jackasses.

Human Beings are complicated.
We're Complex Creatures.
Money's more than About Profits.
It's About purpose.

Business and Ethics have to be Connected,
and Human Beings are complicated.
We Need to use those ideas. to Build
a New
Story of business and there's one more
About globalization, which I'll Talk
About Video in the next.

I Want You to Think About the
organizations involved You're with, maybe
they're business schools or religious

organizations or business's. schools or
Civic groups or governments.
What's their purpose?

Do they Act that on purpose Most of the
time?
Is that purpose Misunderstood Ever?

Let's have a purpose Conversation About
ITS and important role.

ผลลัพธ์ (อังกฤษ) 3:

The standard story of business has at.Least four flaws.I "m going to talk about three of them in.This video and.Save the fourth one for.The next one.The first flaw is that business is not.Just about economics and the money.Business is not just about profits.This gets dressed up, sometimes as the.Purpose of any business is to maximize.Profits for shareholders.The purpose of any business is to.Maximize profits for shareholders.The best example I can give you of this.Is, to say well.You, knowI need to make red blood cells.To live.I I think, I "m on pretty safe scientific.Ground there.But making red blood cells isn t the. "Purpose of life.Every business has to make money.It.It doesn "t matter if you re for."Profit or not, for profit you ve gotta. "Pay the bills.You gotta have some way to generate cash.But it doesn "t follow, from that that.That "s the purpose of the business.And furthermore business is part of.Society.It "s not some isolated activity that s."Just about money and profit.I "ve known a lot of entrepenurs in my.Life.I "ve had a lot of students that have.Started business" s some of, whom I hope.You will meet.Most entrepreneurs.I know don "t start a.Business just because they want to make.Money and profits.Yeah there are a few.Most entrepreneurs start a business.Because they "re absolutely on fire about.Something.And it doesn "t matter whether you re Bill."Gates and Steve Jobs on fire, about this.Personal computer.Revolution or a friend of mine who starts.A car radio business who "s on fire about.Being able.To bring really good music to.People when their in their car.Their trying to make their lives and the.People, they knowTheir trying to make.Their lives better.That "s where business get its purpose.Its not just about money and profit.Don "t misunderstand money and profits are.Important but purpose is something else.And I think we forgot that real story.Certainly is.The second flaw goes all a bit like this.You know.If I tell somebody I teach business.Ethics which I, do.They.They have to manage not to laugh.Or they say, things like yeah.Business, ethics a oxymoron.Two words that, are contradictoryLike.Jumbo shrimp.,,, Or or or or they tell you some joke.I think I "ve heard them all.I didn "t know business had ethics.It must be a short course.Must be a theoretical subject.There "s this idea in the dominant story.That business on the, one handEthics on.The other and they don "t mix.My experience is really very different.Most business people I know actually want.To and actually do act ethically and act.With integrity.They want to do the right thing.They "re no different than you or I.They don "t automatically walk in the door.Of their businesses.And become you know,,,, G sort of greedyAnd only care about money.So this idea that business and ethics.Are.Separate is a deeply problematic idea in.The old story.Well so, it "s more than about money and.Profits.Business and ethics need to be connected.And the third flaw.The third flaw is this idea that people.Are, simpleThey "re motivated by money.And self interested.One of my favorite management theorists.Was a guy name Harry Levinson.He was kind of a crusty old guy used to,,Hang out at the Harvard Business School a.Lot.And he would, ask executivesWhats the.Way most people are assumed to be.Motivated in most companies?And they, would sayYou know rewards and.Punishments are carrots and sticks.And he would go and draw a picture that.Looked like this.Only hopefully a little bit better than.This.I have a daughter who is an artist who.Got absolutely none of her ability from.Me.Which I "m proving.,, Okay so just so you know this is, the.Carrot on this side and this is the stick.Over here.And Levinson would say okay what animal,,,Is in the middle of that?And people would say as they still do a,,,Jackass.And Levinson would say maybe human,,Beings are slightly more complicated than.Jackass" s.And it "s a little worse.When you start treating people, this wayAs if rewards and punishment are the only.Thing that matters.They start nosing for the carrot and.Trying to avoid getting hit with the.Stick.In short you turn them into jackasses.Human beings are complicated.We "re complex creatures.Money "s more than about profits.It "s about purpose.Business and ethics have to, be connectedAnd human beings are complicated.We need to use those ideas to build.A new.Story of business and there "s one more.About globalization which I, ll talk. "About in the next video.I want you to think about the.Organizations you "re, involved with maybe.They "re business schools or religious.Organizations business" s or schools or.Civic groups or governments.What "s their purpose?Do they act on that purpose most of the.Time?Is that purpose ever misunderstood?Let s. "