A new product to the market, the first also is not known of the buyer or consumers. Therefore, manufacturers or vendors to offer details of goods, based in promoting marketing (Promotion) to contact the news media to consumers to know the new products into the market. The cost of sales are high manufacturer introduction is the pioneer markets (Pioneer) and is ในภาว where risk is very high. If awake, accept new products is minimal. Uncertain demand. Pioneer new markets suffer with high investment in production, sales income may have no or very little. Therefore, the product into the business introduction In the first situation will suffer losses.
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