If we look in the perspective of market principles (Michael E. Potter) has said that competitive strategy has three elements, namely
2.1 Cost reduction management (Low - Cost Leadership) to make a difference. (Differentiation) to make a difference from a competing business. Is a unique organization that was born out of the act. This is a competitive business. May be a difference in the functioning of the organization. Or goods and services However, the difference shall be demonstrated and effectiveness. The superior performance of competitors 2.3. The specific focus (Focus) , which is marketing in the airline industry, I think the most important thing is the advantage of offering a product or service stand out from competitors (product and service advantage) is a strategy that can increase customers. Moreover, the advantage of resources (System assets / resources advantages), but the other factors I think if there was, it would have though is the great advantage of the Partner (Partner advantage) to have a good partner. will encourage organizations to develop business rapidly. Many organizations are trying to find partners to establish a long-term partner in the business. In the airline industry, there are many groups such as Star Alliance, One World and so on.
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