The first target of the internal market is beginning executive's management must have the right attitude.This will result to personnel at all levels in the organization in the same direction.
The first target of the internal market, so start at the Executive Director must have the correct attitude. That would result in personnel at all levels to everyone in the Organization, in the same direction.
The first target group within the market, starting at the Executive Management team will need to have the attitude.which would result in all its personnel to everyone in the organization in the same direction