But a survey from the business district, a district in Chiang Mai souvenir. Current retailers found many craft closed down. Data derived from interview with retail merchandise area conclude whether these part are caused by lack of knowledge of business, marketing, as well as the lack of implementation of the principles associated with the retail business is appropriately applied to retailers of goods that is deep, Reinhardt.Most pay attention most foreign tourists and tourists often neglected Thailand. Revenue generating opportunity to spoil the part to which Commerce, Chiang Mai (2552) data show that Thailand tourists are the costs of buying goods at the gift shop is located in high level. These are listed in table 1.
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