Black box (black box) this word is abstract, black box is assuming that this includes the factors that include cultural, social and psychological characteristics, personal characteristics of the individual consumer. In addition to the black box also contains the purchase decision process. When it comes to the black box features are factors. Refined decoration, such as processing the response. If the response is positive. The purchase decision process work until there is a subsequent purchase occurred. If the response is to delete. Consumers not to purchase.
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