This research is a semi experimental research. The objective is to study the effects of the program for reducing alcohol consumption habits in adulthood. By application programs to reduce alcohol consumption habits by Information format Behavior Motivation model 80 samples of people in the County, the population is male, BUA ban Muang, buriram. Selected samples from the behavioral alcohol assessment (Audit) that have a value between 8-19 score by the experimental groups and the comparison group. Each group of 40 people from a data store test data with analysis of frequency distribution, number of tests per cent t (t-test, Independent t Pair-test), ANOVA and Repeated statistical measurement by defining the statistical significance.The research found that the experimental group. The average score has the knowledge and skills to participate in the program after protest over before joining programs (p-value < .05) and the average rating is knowledge, skills after attending a protest program than comparison group (< p-value. 05 pm, respectively). The trial group with average score of motivation after attending the program, more than a little before joining the program, but could not find a significant difference, statistical, and has motivation behind joining the chali revised after-sales service program, rather than comparison groups (p-value < .05) and found that the experimental group later joined the program have an average score of long-term alcohol consumption habits after the trial and follow-up phase. Decrease duration, prior to the trial (p-value < .05) and the comparison group than (< .05 p-value) จากการวิจัยครั้งนี้มีข้อเสนอแนะในประเด็นการสร้างแรงจูงใจในการหลีกเลี่ยงการดื่มควรมีการเน้นแรงจูงใจทางสังคมควบคู่ อันจะมีผลทำให้กระบวนการสร้างแรงจูงใจมีความครอบคลุมมากขึ้น
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