The ultimate criterion could be the strategic vision for the organization; for instance, perhaps becoming a first-class service organization. These ultimate level criteria need to be translated into conceptual-level criteria. For example, the ultimate goal of competing through excellent customer service might be achieved through speed, value, luxury, service, or a combination of these or other means.
The ultimate criterion could be the strategic vision for the organization; for instance, perhaps becoming a first-class service organization. These ultimate level criteria need to be translated into conceptual-level criteria. For example, the ultimate goal of competing through excellent customer service might be achieved through speed, value, luxury, service, or a combination of these or other means.
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The ultimate criterion could be the strategic vision for the organization; for instance, perhaps becoming a first-class service organization. These ultimate level criteria need to be translated into conceptual-level criteria. For example, the ultimate goal of competing through excellent customer service might be achieved through speed, value, luxury, service, or a combination of these or other means.
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