Pricing, sales, prices and manufacturing costs are based on the price of the competitors drive up the price the closest competitor because it is a product that has a high risk.
Pricing is based on the cost of production. And considering the price of competitors The price will be close competitors. Since it is a product that is highly vulnerable to substitution.
Pricing decision by the cost criterion. And judging by the price of competitors. The price that close competitors. Because the products with high risk of substitute goods