Destination branding
as a concept is still relatively new destination branding in terms of research and
its application framework, but it is a long promotional tour guide Anholt
is an element in the framework of the tournament. The two concepts go hand in
hand, as Nigel Morgan, Annette Pritchard and Roger Pride (2010) pointed out in
Destination Branding: Creating a unique destination that proposition. "Establishing
a presence in the competition must be the starting point for any destination or managers they work
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risk of promoting a destination that fails to be memorable ... in the minds of tourists.
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