In the first stage focus on the customer group are women. Age 28-35 years later, it is likely that expand customer base into groups that are less age-25 years old and is starting with a group of customers who are men, more.
In the first phase focusing on women aged 28-35 years is likely to expand its customer base, the Group is 25 years younger and has a growing customer segment.
In the first, the customer is the old woman about 28-35 years. Later, it is likely that expanding client base to the younger is 25 years and started to have the customer a more.