The research objective 1) to study the factors that influence the selection of a la carte restaurants in Sung men district. 2 the province) to study consumer behavior that affect the selection, the a la carte restaurant of Sung men district. The province of 3) to compare the factors that influence the selection of a la carte restaurants in Sung men district. Personal characteristics, grouped by province. The population used in this research Consumers who access the a la carte restaurant in the Sung men district. Phrae province The amount of 615 people, determine the size of the sample by using the formula determines the size of the sample, sample of 243 people and sampling methods, research by Taro pharmaceuticals come Mona Hakone. A tool that uses the collected information is a questionnaire to research, statistics, data analysis, include the percentage frequency values, average, standard deviation, and t-values for different test test, f-test.
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