Obstacles (Threat) 1. The business is also growing. May have a new competitor into the business and make new choices to consumers 2. Drinking water business is the market leader with an established reputation among consumers. Multi-channel distribution channel. And has invested heavily in marketing activities 3. Floating rate options as the market has expanded, so has the strategy to maintain and increase market share. Increasing penetration into a market faced high competition four. Since conditions in world oil prices have increased, so has the cost of production and transport increased.
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