There are criteria for assessing th

There are criteria for assessing the effectiveness of the segmentation strategy. This is to ensure that the selected segment has potential and feasibility of successfully reaching a designated target. Not all segmentations are effective. To be useful, market segments must be: o Measurable-the size, purchasing power, and profiles of the segments can be measured. Segmenting a market based on non-measurable criteria (e.g. a seg- ment of people who are highly educated but against modern technology is very difficult to identify) may lead to wrong projection of production and sales. o Accessible-the market segments can be effectively reached and served. Seg- menting a market for online shopping for the rural area with no access to Inter- net may not be the best decision.

There are criteria for assessing the effectiveness of the segmentation strategy. This is to ensure that the selected segment has potential and feasibility of successfully reaching a designated target. Not all segmentations are effective. To be useful, market segments must be: o Measurable-the size, purchasing power, and profiles of the segments can be measured. Segmenting a market based on non-measurable criteria (eg a seg- ment of people who are highly educated but against modern technology is very difficult to identify) may lead to wrong projection of production and sales. o Accessible-the market segments can be effectively reached and served. Seg- menting a market for online shopping for the rural area with no access to Inter- net may not be the best decision.

There are criteria for assessing the effectiveness of the segmentation strategy. This is to ensure that the selected segment. Has potential and feasibility of successfully reaching a designated target. Not all segmentations are effective. To, be useful. Market segments must be: O Measurable-the size purchasing power, and profiles, of the segments can be measured. Segmenting. A market based on non-measurable criteria (e.g. A seg - ment of people who are highly educated but against modern technology. Is very difficult to identify) may lead to wrong projection of production and sales. O Accessible-the market segments can. Be effectively reached and served. Seg - menting a market for online shopping for the rural area with no access to Inter -. Net may not be the best decision.