Although Coca-Cola is striving to i

Although Coca-Cola is striving to improve its current (adequate) performance (e.g., between February 2005 and 2010, Coca-Cola’s share price increased from $43.64 to $53.09—price on February 26,2010), the company may be reluctant to implement a radical change in strategy, especially because it has experienced failures while implementing radical departures from its traditional strategy of selling carbonated soft drinks using its strong distribution channel and, for some products, its highly reputable brand name. Coca-Cola’s new product failures include the New Coke which was withdrawn, and Powerade which badly lags behind Pepsi’s Gatorade. It has also struggled while undertaking alliances or acquisition: it lost out in acquiring SoBe and Quaker Oats(Gatorade) to Pepsi, which enjoyed good success in boosting its growth through those acquisitions; Coca-Cola also abandoned an announced(2001) alliance with Procter & Gamble to develop and merchandize new snacks and juice beverages worldwide.

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Although Coca-Cola is striving to improve its current (adequate) performance (e.g, between February 2005, and 2010 Coca-Cola s. ' Share price increased from $43.64 to $53.09 - price on, February 26 2010), the company may be reluctant to implement a radical Change, in strategyEspecially because it has experienced failures while implementing radical departures from its traditional strategy of Selling carbonated soft drinks using its strong distribution channel and for products its, some, highly reputable brand Name. Coca-Cola 's new product failures include the New Coke which was withdrawn and Powerade, which badly lags behind Pepsi s.' GatoradeIt has also struggled while undertaking alliances or acquisition: it lost out in acquiring SoBe and Quaker Oats (Gatorade) To Pepsi which enjoyed, good success in boosting its growth through those acquisitions; Coca-Cola also abandoned an announced (2001) Alliance with Procter & Gamble to develop and merchandize new snacks and juice beverages worldwide