The uncertainty on the rise of economic integration in the region in 2015 to prepare for what will happen in the future is a challenge even for companies that are prepared well, given the region by 2015. Nudge much closer Market was filled with predictions, opinions, comments, and to convince the member countries are ready enough. The views of the majority. The overwhelming consensus is that the region will have an increasingly important role in the global economy for years to come. And with good reason ASEAN has the potential to grow. The Nielsen's estimate of GDP growth in Southeast Asia, which grew by almost 7 percent per year over the next ten years. The region consists of a population of 600 million people in the population above it. Is widening and growing group of middle-class people trying to nudge the financial position at a level higher. While middle-class consumers in Asia were about 30 percent of the middle-class population in the world. In the next ten years, the amount will increase to more than 50 percent of the global middle class population. The volume of consumption of more than 2 trillion US dollars by the ratio of the population in Southeast Asia only. While widening the middle-class population. They were also more ambitious and try to find an opportunity to offer its premium or better. Which implies a higher social status in return. This region is affluent consumers increased. Where does the money and spend a lot of money on everything. Whether for leisure travel and the luxury items. Fine dining Cars and Real Estate In 2020, global spending on luxury items, is expected to have increased by 20 percent, a volume of about 1.2 trillion US dollars. Most of this growth will come from Asia. For Southeast Asia Nielsen estimates that the affluent consumers will have increased, doubling between 2013 and 2020, and the amount spent on what is needed to increase by 5 percent per year. Which is equivalent to the amount increased to 100 billion US dollars in addition to the population growth of the middle class and those who are already wealthy. Positive aspects of the overall economy in Southeast Asia, the region is the index of consumer sentiment among the highest in the world. Three of the ten countries with the most confidence in the world comes from Southeast Asia to support the wave of change to the consumer. Investment in infrastructure. What is important to build a solid foundation for business The Asian Development Bank estimates that countries in the region are in need of money to invest in infrastructure in the form in 2020, more than 500 million dollars. federal And these will be important to create a business environment that is attractive and appealing today. Changes arising from the agenda of ASEAN. As a result, organizations Can be carried out both in the region and across Southeast Asia through various means. This opens new avenues For efficiency Choice and a better chance , but the challenge will come with time. For those who do business in the region. The competition will increase in the years to come. Due to their large global companies Were aimed at the Southeast Asian market in order to maximize their commercial enterprises Also, when the obstacles to doing business in many respects be removed. Means that new competitors who are not familiar, it will start to see more and more appeared. In contrast, Multinational organizations, it must be prepared to cope with competition from major companies in Asia to begin moving forward to markets outside Asia, where they begin to grow and transcend the traditional markets of them to be successful in the region. ASEAN Which are both unique and complex. Companies will have the knowledge and confidence to make decisions quickly and well ASEAN 2015 will start and acceleration of change across the region. Therefore, it is important to think ahead and prepare for the future. By placing an effective strategy is necessary and any company can also remain vigilant and prepared to handle the change before it arrives. It will be the winner in the end.
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