Pricing in the soft drinks industry, market leaders with the power to dominate the market share due to market share (the Dominant Firm).And to avoid price Small and medium producers, thus allowing a large manufacturer price leadership.Therefore, pricing behavior, it's soft as a Uniform pricing set the same price for the same quantity of any.Soft drinks, which can be used as a substitute (Substitute), if there is a price change, even just a little bit, it will result in a change to the intake very much.
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