Conclusions
from the study of factors affecting customers and visitors in deciding to use Business. Phrompiman Hotel Amphoe Mueang Rayong district. The group was independent And find a new place to relax. Remarkable is the unique personal identity. Factor of the product Hotels are unique or unusual match the style of their tour. This is a factor in deciding to stay Prompiman Amphoe Mueang Rayong district. However, other factors, it is a factor that enhances the customer's needs to increase. Whether the service. Very attentive staff They admire When Good service Pay attention to the little details. Knowing what customers want or need anything. Nomination and what customers want to achieve. Hotel prices, it should not be too expensive. Probably more than a typical hotel. But it should not be more than 2 times the price of other hotels. Promotions and discounts to customers in the long term (Long Stay) in the location should be near the tourist does not have to be too crowded. Basic amenities are another factor. It is equipped with basic amenities, it is one of important part, whether it is included in the room information regularly and keep old customers to be able to use the service again, also known as Customer Relationship Management. (CMR)
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