The components of advertising
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the important ingredient of advertising can be divided into 2 groups, is 1
. Language.Is that man has set the terms of use symbols instead of words differ in meaning to convey the idea. Which may be used to vocalize in spoken or use the letters in writing, but the opportunity to conveyed to.The advertising that can be categorized as a headline about the advertising message, motto or slogan, the caption and the name or brand name
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2. Nonverbal
.Is a symbol that represents the meaning without the use of the phrase or a word may be said to be other elements in advertising to bring help more meanings in advertising has a deep meaning. More than.To make it more interesting. Nonverbal communication can be separated into, illustrations, trade mark, colors, logo, the page or image. And the use of letters etc.
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the Jatuporn is abundant art (2547, P. 18-37) how the components of advertising is mainly as follows 2
1. Verbal
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.The symbols that represent the various words used in a language consists of words meaning construction by using voice in spoken and written language, character in the The ingredients of the language can be divided into
1.1 headline, which can be classified into the headline headline has specific target, how questions. The words of celebrities or proverbs order. Take the opposite. Together etc.
1.2 advertising texts. Split type of advertisement text is descriptive, narrative, reason, tell me how to use the
1.3 caption. The text to understand more
1.4 slogan is short messages, summarize the concept of goods or a message motivation stumble. And it is remembered in the properties of the product or service category. The type of axle can be divided into such as the slogan that tell a selling point.The personality of the target, the slogan is the order. The slogan compared with other goods
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2. Nonverbal communication is the symbols that represent meaning without the use of the characteristics of words, which is another part
.The key and make advertisements are interesting. And the deep meaning rather than using words alone. The nonverbal communication is very important in the communication in time and a limited area, mix ในโฆษณา nonverbal communication.
2.1 form layout, advertising to provide balance and proportion, rhythm, unity, and the emphasis on
2.2 illustration is the brought extra or extended headline to build more understanding. And to attract the audience
2.3 using letters, which are mainly in character design 3 principles, namely, font size to, reasonable models of the characters to clear. Beautiful, attract attention, and easy to read. Besides color.
2.4 colors, which plays an important role in human attention greatly. Should choose the colors used to be realized revenue with
2.5 logo is what can remember items in addition to the name brand items. And also a
.Confidence on receiver.
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