To compete for customers by each shop will have to highlight and rock out. In order to attract customers to their shops. If there is no store, where the customer enough to attract a customer can select store.
The poaching customers, each store will have a leverage point and promotions out. To attract customers to their own stores. If the store did not attract enough customers, customers will be able to shop more.
Born to steal customers by each store will have leverage strengths and promotion. To attract customers into the store itself. If the shop is where no attraction customer satisfied customers can choose the other stores.