Consumer behavior in the ASEAN region varies according to the geographical characteristics and policies of each country. Including culture and religion that affect the behaviour of consumers. For example, "country of Singapore", which is the smallest country in the ASEAN region. An approximate area of 710 square kilometers, and does not have any natural resources within the country. As a result, Singapore is all cities including Singapore Singapore has only 3% of the agricultural area, all. As a result, can no longer meet the needs of the population within the country. Need to import food and agricultural products, primarily from overseas.
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