-Market segmentation, market segmentation in doing business, which has long used six ten years ago. In General, the group will start from the basis of education, geography, gender, age, income, examples, etc., until it is more complicated, according to the social conditions, there was a study of consumer behaviour. For example, frequency-to purchase the item. Where do you like to buy an item for consumer satisfaction. Etc. In the latter, there have been more studies came gradually such expectations would be from outside the core of the product, consumers may need to help make a smart mountain from the image itself looks fine, as well as the emotional and psychological sense, for example, if a consumer wants to look like a celebrity who was able to bring a premier centre to appeal to specific consumer groups. -The advantages of market segments allows us to learn a lot of facts that affect your business, such as our customer group which has the highest purchasing power. We are planning for how to market our products and services, access to the target group. We will communicate with our customer groups, for example, direct selling. New product types should be released to the market and the most profitable. Etc. these things we did not know at all. If you have not made a study of the customer group and marketing group out.
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