-To stimulate sales of 250 million bottles/cans throughout the campaign, the 3 month (September 24 to December 31)
- In order to maintain the growth rate of 21% from 33.4% (currently 55%)
.-In order to maintain the original ball base that is the working age group of people that is quite old and new customer base expanded to a group of teenagers (12-22 yrs.)
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