3. Materials (raw materials, equipment, tools used in business). • Strength (Strengths), the company has the advanced information technology is used in business to respond to the needs of the fast-changing customer, based on customer satisfaction as a primary. Selection of process and product quality inspection, quality, regularity and to build trust with consumers. Again, the entire product development process, company together with the manufacturer is. The quarantine from the manufacturing stage to delivery, to maintain, to provide a quality product. • A weakness (Weakness) because the company establishes 7-Eleven throughout the country. Communication is often used in information technology is important. If it has problems, it will directly impact the Administration.
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