The purpose of advertising in general have the following
1.? To introduce a new product or service to a consumer.
2.To present information about a product or service, such as the type of use. The distinguished features of a product or service. For life of consumers. On 3
.To the identity of the goods or services to a consumer, and remember the name
remember ตราของ goods or services well
4. To create motivation. Inspiring or attractive, stimulate consumer interest in goods
.Or services, which leads to the requirements in the purchase of goods or services, 5
.To promote the goods or services to more and more. Compete in the distribution of goods. Or service against a rival product or service category. To win in competition in the distribution.To expand the market a product or service is wide the up!6. To review the memory. Emphasize a product or service that is in memory of the consumer forever
7. To create the position of goods or services in the fancy of the consumers.
8.For corporate image and attitude in a great way to manufacturers of goods or services that 9
.To create faith trust in a product or service to be accepted. This will result in the distributing new or innovative services. Manufacturers of the same structure of advertising message
.Advertising text structure main component 5 folds
1. Descriptor or headline
.A message in the first part of the advertising to attract attention or with the use of words, short, compact to have the interesting, inspiring and attract the target. Using the language of eye-catching or character, with clarity.Other
.2. The headline vice or text message is expanded to expand the headline
headline is clear. One or more understanding continuously from the main headline Which part may or may not have
3.Text ads with the expanding or more details from the title or headline
.The explanation may mention useful properties of the various details of the product, quality, price, compared with the same type of products of other brands. Or discussed evidence such as the guarantee of the quality of institutions.Or comments from experts, etc. to persuade the audience feel trust and those less according to which this section will be used. A smaller font than the headline or title
.4 illustration
.Is what is extra. As well as understanding enhance understanding, increase of advertising texts. The important functions of the illustration is one The creation or attract attention, as well as the headline, but illustrations.The illustration not only is attracted only. But also as a supplement or expanded text ads to provide more understanding!5. Conclusion
.A part to make the receivers impressed and recognition, and needs in the item or service, or may offer useful again. And motivate the audience feel want in a product or service. So.Since the receiver may react in any way to advertising, when reading the conclusion of advertising!
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