This research aims to study the value of culture to cultural tourism. Developing management styles, culture, tourism, education and guidance to manage the cultural tourism. By participation in the sustainable network The study used qualitative research studies. The content analysis method is used to analyze data from the research found that 1) tradition of rowing photharam district, Ratchaburi province is a valuable tradition that reflects the cultural wisdom 2) Promoting sustainable tourism No process has involved a sustainable network is done by adding a pattern of activity within the task interesting and linked to other activities that are of an integrated community.
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