The marketing mix of buying silk. Affect the purchase intentions of silk produced by elderly women in the northeast from the results of the study found that the marketing of mixtures of silk, overall sales. There is a relationship with the purchase intentions of silk produced by elderly women in the Northeast. By having a positive relationship at a high level, this is because the marketing mix is a key element in the plan as a business. Marketing strategy to the secret service, so when the manufacturer and ingredients with an emphasis on all aspects of the market, it will impact the decision and purchase intentions of consumers.
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